Athletes — a proud brand of Croatia
The stars of the panel entitled “Athletes as a brand” were world-famous skier Ivica Kostelić; professional sailor and ACI Sail project manager, Ivan Kljaković Gašpić; water polo champion Dubravko Šimenc; and moderator Bruno Kovačević, editor-in-chief of HRT’s television programming. In the pleasant and cheerful atmosphere of this sports panel, discussions focused on what is actually […]
The formula for entrepreneurial success: knowledge, knowledge and knowledge
We often hear that business people are the ones who “push” society forward and improve it with their innovative ideas and concepts. Participants in the panel entitled “Entrepreneur: Public Ally Number One” agreed that entrepreneurship is crucial in times of crisis, but that business management also means accepting risks. State interference and dependence on government […]
How the pandemic shed new light on influencers
While many remain skeptical of influencer marketing, the fact is that it is spreading at lightning speed. Participants on a panel called “Influencers” are well aware of its importance, explaining, among other things, how they view their role and why they believe that the pandemic has further strengthened their scope and effectiveness, as well as […]
How to succeed in the IT industry? Span reveals all!
From the early morning, the Weekend began to radiate inspiring stories from the world of digital technology and the IT industry. In the Produženi Weekend dvorana (Long Weekend Hall), the first one-on-one panel “Span: from IT startup to publicly listed”—moderated by Aron Paulić—the CEO of Span, Nikola Dujmović,revealed his beginnings in the always challenging IT […]
The art of precision when targeting a specific audience
In an interesting discussion by media professionals in the Radni vikend dvorana (Working Weekend Hall), the main conclusion was that there is still a lot of room for precisely targeted niche publications sold to audiences with very specific interests. Moderator Robert Čoban, president of Color Press Group, led this panel entitled “Special interest print vs. […]
What the Weekend has in store for you on Friday…
DVORANA VIKEND (Weekend Hall) World traveler Kristijan Iličić, entrepreneur Ella Dvornik, TikToker Dario Marčac and blogger Erna Saljević know everything there is to know about influencers. Find out what some of the biggest regional influencers think about this modern marketing phenomenon at “Influencers”, the opening panel discussion at this year’s Weekend, moderated by Marijana Batinić. […]
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What to expect at the Vikendica and Radni Vikend
Dvorana Vikendica (Cottage Hall) Who would win in a showdown between PR and marketing? We don’t know, but we do know that PR is facing an uphill battle. Attend the panel “PR is dead. Long live PR!”, to find out how today’s PR people cope with the pressures of native advertising. Moderator Mario Petrović, CEO […]
Enjoy the long weekend!
DVORANA PRODUŽENI VIKEND (Long Weekend Hall) In the panel “Span: from IT startup to publicly listed”, find out all about SPAN, the Croatian IT giant and the success story behind its president Nikola Dujmović, as he talks about new trends in technology with Aron Paulić, director of Bug. We are certain that you can hardly […]
Croatia as a brand: What makes us special besides the sea, nature and sports?
When it comes to Croatia, one of the first associations that foreigners have is the city of Dubrovnik, which has become a global sensation due to its celebrated walls, but also the filming of the Game of Thrones series. Islands, summer vacations, natural beauty and footballers are some of the other more common things people […]
