Activism is back in style, say representatives of leading regional initiatives
Smart technology and social networks have paved the way for progress and changes in society, said the participants of the panel entitled “Activate change!”. Jelena Veljača, representative of the Spasi me initiative; Sandra Benčić from the We Can! political party; Vesna Blašković, founder of SOS Zagreb; and Asja Krsmanović, initiator of Nisam tražila; pointed out […]
The gaming industry revolution
The panel “How gaming has changed the world” transformed the Weekend dvorana (Weekend Hall) into a real gaming room and introduced us to the whole video game universe. We learned about the current trends in this exciting industry as well as the increasing presence of artificial intelligence. Host Boško Đorđević (GRAND GAMING OPEN/Games.con), was joined […]
Hybrid events have become hype for a reason
Closeness, hugs, and laughter with our closest friends, acquaintances and colleagues are what the coronavirus pandemic has denied us lately. The COVID crisis has disrupted most daily rituals and habits—from drinking coffee with friends to discussing business solutions with ambitious intellectuals. However, it has had the biggest impact on the event industry and event organization, […]
Why do we love festivals?
The leaders of the most famous regional festivals, Joe Bašić (Ultra Europe Music Festival), Jovan Marjanović (Sarajevo Film Festival), Ivan M. Petrović (Exit Foundation) and Tomislav Radoš (HGK), gathered on the panel “How do festivals alter destinations?” to talk about the main motives of modern travel and the impact of the festival industry on local […]
If the state fails to provide, then at least it should not hinder the development of society
The issue of Croatian identity, reputation, and future development was discussed in detail in the panel “Made in Croatia”, featuring Dražen Klarić, editor-in-chief of Večernji list; Predrag Grubić, essayist, critic and director of corporate communications of Adris grupa; Igor Rudan, Ph.D., director of the Center for Global Health at the University of Edinburgh; Zlatko Dalić, […]
How Balkan lions celebrate creative minds
The BalCannes regional revue of the best agency projects has been the central gathering place for the region’s greatest creative minds for ten years. Although it was not originally meant as a competition but rather a fashion show, the organizers noted that a little competitive spirit was exactly what regional marketing experts needed. On the […]
Smartphones — devices that threaten everything even when they do nothing
The smartphone is a technological innovation that has conquered the whole world. In the last decade, this gadget has changed the habits and health of people around the world. Most people are aware that innovative mobile phones are changing the look of the present and the future. And despite it being clear that they aren’t […]
States must use marketing and public relations services
“Countries that communicate successfully reap the benefits in almost all areas, from tourism to the economy. We recognize some of them for Lego or natural beauties alone. Korea invests as much as 1 percent of its annual GDP in culture—in other words, the content they show to the world,” said Božo Skoko, member of the […]
Celebrities against hate on social media
Social networks, influencer marketing and media attention are what neither celebrities nor influencers can escape from these days. Social media management has given almost everyone the opportunity to enjoy the status of a star, said the participants of the panel entitled “Celebrity influencer—to be or not to be.” Actor Goran Bogdan, an outspoken voice in […]
PR is definitely — alive!
“‘PR is dead. Long live PR!’ perhaps best describes the perception or impression of the public when it comes to the public relations profession. Those who don’t work in public relations are of the opinion that PR is losing its power and strategic position in the world, while those who are more versed in the […]
