What to expect at the Vikendica and Radni Vikend

Photo: Borna Filic/PIXSELL

Dvorana Vikendica (Cottage Hall)

Who would win in a showdown between PR and marketing? We don’t know, but we do know that PR is facing an uphill battle. Attend the panel “PR is dead. Long live PR!”, to find out how today’s PR people cope with the pressures of native advertising. Moderator Mario Petrović, CEO of Millennium Promotion—the largest agency for integrated market communication in Croatia—discusses this and more with Mario Aunedi Medek (HUOJ), Berislav Jelinić (Nacional), Borislav Miljanović (Represent System), Melita Župevc (Pristop) and Tomislav Krasnec (Večernji list)

What is “Made in Croatia” today? Join Božo Skoko (Millenium Promocija, Faculty of Political Science, University of Zagreb), Dražen Klarić (Večernji list), Predrag Grubić (Adris grupa), Igor Rudan (University of Edinburgh), Zlatko Dalić (Head coach of the Croatian national football team) and Davor Bruketa (Bruketa&Žinić&Gray) to find out what are some of Croatia’s most famous exports.

Dvorana Radni Vikend (Working Weekend Hall)

On the panel “special interest print vs. mainstream print”, leading figures in regional news media will explain everything about the business of mainstream and specialized media. Robert Čoban (Color Press Group) talks about print media with Renato Ivanuš (Večernji list), Ivan Buč (24 sata) and Josip Asik (American Chess Magazine).

Are you a fan of K-pop? You may not be but you certainly know about BTS. You’ve also probably heard of hygge — a popular Danish lifestyle. One of the greatest Croatian branding experts, Božo Skoko (Millenium Promocija, Faculty of Political Science, University of Zagreb), will explain how these two terms have become more widely known than the countries they come from, at the lecture “States as Communicators: From the Danish Hygge to Korean K-pop”.

The condition for entry to the Weekend Media Festival is an EU digital COVID certificate that can be obtained by vaccinated persons, persons who have recovered from COVID-19 in the last 180 days or persons who have a recent negative test. Quick antigen tests will be available at the entrance to the premises of the old Tobacco Factory where the festival is being held.

If you come from a country that is not a member of the European Union, here is everything you need to know.

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