Rachael joined Httpool Israel in the beginning of 2022 to lead the client success teams in the Israel office. She has been professionally engaged in digital marketing and advertising since 2004 where she has amassed extensive knowledge and experience in digital performance marketing and programmatic ad-tech landscapes.

Rachael has been instrumental in helping businesses of all sizes better initiate and scale their operations on the Amazon DSP platform as well as optimize their Amazon ecommerce storefronts and grow their sales.

Rachel Alter