Why is Amazon the third largest and fastest growing advertising platform in the world? The lecture will look at the changes in the digital media landscape and investigate into the remarkable rise of Amazon as an advertising powerhouse. It will explore the key factors that have propelled Amazon’s ascent and examine its current standing as the third-largest and most rapidly expanding advertising platform globally. Through insightful analysis and compelling case studies, the unique advantages that Amazon offers to advertisers will be uncovered, such as its vast customer base and sophisticated targeting capabilities.
