AI, digital and creative competencies
The skills the market demands in the era of artificial intelligence — and how the education system can develop them faster than before.
←Weekend.19
Education.Weekend is part of the Weekend.19 festival. One ticket, 8 festivals.
24—27.09.2026 · Rovinj
✦ The biggest step forward this year for Weekend Media Festival✦ Croatia lags behind the EU average in the higher education of young people✦ Nearly 50% of students without basic digital skills✦ Fewer than 20% of adults in lifelong learning✦ Knowledge, skills and science in the era of artificial intelligence✦ The biggest step forward this year for Weekend Media Festival✦ Croatia lags behind the EU average in the higher education of young people✦ Nearly 50% of students without basic digital skills✦ Fewer than 20% of adults in lifelong learning✦ Knowledge, skills and science in the era of artificial intelligence
01 / About the festivalLearning and working in the era of AI
A new platform that puts
knowledge and science
at the center.
Education.Weekend is Weekend Media Festival’s biggest step forward this year — a platform that puts knowledge, skills development and science at the center.
Through panels and debates we open up key questions: formal education versus the needs of the labor market, the impact of the digital environment on the mental health of young people, and the role of universities in entrepreneurship and innovation.
Croatia lags behind the EU average in the higher education of young people, nearly half of students lack basic digital skills, and fewer than 20% of adults take part in lifelong learning — Education.Weekend opens the conversation on how to change that.
“How to learn, work and grow in the era of artificial intelligence.” — Božo Skoko, Director of Education.Weekend
The topics we open up.
Formal education and the labor market
The gap between the diploma and the job. What is taught versus what is sought — and how to bridge the two without waiting for reform.
The digital environment and the mental health of young people
The impact of screens, social media and constant connectivity on generations growing up online — what we know and what we can do.
Universities, entrepreneurship and innovation
The role of the academic community in developing entrepreneurship and innovation — from research to market and cooperation with the economy.
Artificial intelligence and the knowledge economy
How AI is changing the value of knowledge, learning and work — and what it means for the education of the next decade.
One ticket, eight festivals
Buy a ticket for
Education.Weekend.
Your Education.Weekend ticket gives you access to all the other Weekend.19 festivals — Weekend.19, HR.Weekend, Tech.Weekend, Finance.Weekend, Energy.Weekend, Investment.Weekend and Health.Weekend. One city, three days, eight festivals.
Regular
680 €+ VAT
Included
- Access to all 8 festivals
- 24.–27.9.2026.
- Opening and closing party
- MY.WEEKEND app
- Networking zone
Not included
- Accommodation
- Transport to Rovinj
- Meals
Price valid until 18.09.2026.
HURA · HUOJ · IAB · IAA · SOZ · UGP · Womann.com · Prodajni mindset
490 €+ VAT
Included
- Access to all 8 festivals
- 24.–27.9.2026.
- Opening and closing party
- MY.WEEKEND app
- Networking zone
Not included
- Accommodation
- Transport to Rovinj
- Meals
Proof of membership required.
Student ticket
75 €+ VAT
Included
- Access to all 8 festivals
- 24.–27.9.2026.
- Opening and closing party
- MY.WEEKEND app
- Networking zone
Not included
- Accommodation
- Transport to Rovinj
- Meals
Up to age 26, with a valid student ID.
Festival partners.
General sponsor
Partners & sponsors
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