Croatia has become one of the most desirable destinations which, in addition to the sea, sun and rich culture, offers a number of interesting events along the coast, but also inland. Music festivals such as Ultra Europe, INMusic, Garden, Weekend Media Festival, and Špancirfest, have given many cities new life and attracted numerous domestic and foreign visitors. Festivals bring entire communities together, revitalize traditions, spread cultural perspectives and increase the overall attractiveness of their respective destinations. Many well-developed destinations, but also those which are less developed, try to fill the calendar with festivals and events in order to attract visitors year-round. Given that today the search for new experiences is one of the main motives for travel, the development of festival tourism is certainly one of the most important features of any destination.