Program 2021


Are we there yet? — New trends in tourism

Expedia Group will share trends and insights, data and research, along with examples of industry campaigns, to help connect marketing professionals, travel destinations and brands with tourists researching, planning and booking their future trips. During the lecture, Evelina Hederer, Director of Business Development at Expedia Group Media Solutions, will share the following: Trends in tourist behaviour and insights into Expedia Group’s data Research on the impact of the pandemic on tourist behaviour and how COVID-19 will continue to influence travel decisions Examples of campaigns that helped tourism entities interact with tourists during the search, preparation and booking process

Robots are among us

Robotics is one of the fastest-growing areas of research and commercial application in the world today. From working endless fields of arable land to mining deep in the earth, research laboratories to warehouses, and even in your own home — robots are everywhere. If you haven’t noticed them by now, it’s time to ask yourself where are all these robots, what do they look like and what do they do? Should you be afraid of a robot taking your job next year and how do you make sure that doesn’t happen? These and many other questions will be answered at


Entrepreneur: Public Ally Number One

Even thirty years after the transition to capitalism, Croatian entrepreneurs have not been able to shake off negative public perceptions. A study by the Institute

Cooking up great content

At one point, all national television stations had culinary shows. All respectable newspapers have a food section, and some media outlets also publish specialized magazines

Athletes as a brand

For years, top athletes have been one of Croatia’s most recognizable brands,  attracting tourists from all over the world, the country boasting the likes of

PR is dead. Long live PR!

Native advertising is gaining more and more momentum in the marketing and PR practices of corporations and the media. Does this jeopardize the credibility of


In the past, influential people were exclusively celebrities such as athletes, actors, singers, TV personalities and politicians; but with the advent of social networks, everything

Why has the podcast become so sexy?

Why are podcasts sexy? Are traditional forms of entertainment now useless? Does a good podcaster have to be incredibly charismatic? Booze, cigarettes, swearing, dirty jokes,

Activate change!

“Ask not what your country can do for you—ask what you can do for your country,” John F. Kennedy. This, according to many, is the


To be or not to be

At first glance, celebrity and influencer are two words that seem to be synonymous, but not quite. Or are they?

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