There was a time when we all knew the answer to the question from the title. Today, we watch television in a completely different way. Younger generations watch less and less, while the traditional, linear television viewing continues to stick with older audiences, especially in the last two years with the advent of COVID and more isolated lifestyles. What are the challenges that lie ahead for Croatian television stations? How will they deal with these challenges and what do all these changes mean for the domestic market? Find out from the leading people of the three largest national TV stations.