Creativity as a point of difference in mobile gaming advertising - Did you know that mobile game advertising requires dozens of creative solutions on a monthly basis? And did you know that most of the ads are written off during the first days of testing? Did you know that there are special creative agencies just for the production and testing of these ideas? How many different experts are needed for just one successful creative solution and why so many? What is “false” about false advertising? Come down the rabbit hole with us into the creative world of mobile game growth.
