For years, top athletes have been one of Croatia’s most recognizable brands, attracting tourists from all over the world, the country boasting the likes of Luka Modrić, Ivan Rakitić and Goran Ivanisević. A great number of celebrated athletes—the Kostelić family, top sailors, the FIFA World Cup runners-up, water polo and handball players boasting numerous Olympic, world and European medals—have contributed significantly to Croatia’s position as a global sports superpower. How much does sport contribute to the promotion of Croatia and do we know how to take advantage of the fact that the world recognizes us for our athletes? How much do events like the Snow Queen Trophy, the WRC and ACI Sail help attract a completely new category of visitors from the most elite Mediterranean destinations, from Porto Cervo, St. Tropez to Palma de Mallorca?
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