Do you know what plant-based tuna tastes like?

Michael Selden

The future of the food industry is directly related to climate change, conservation of natural resources and sustainable business, which have become the basis of a green transition. It is well known how much the meat industry negatively affects global warming, and has, therefore, delayed the success of policies on environmental protection, saving the planet and solving the problem of the ozone layer, by several decades.

At Weekend.15 you will be able to see for yourself that progressive ideas in the food industry have been in the works for some time now. One example is visionary Michael Selden, co-founder and CEO of Finless Foods, who is coming as part of the innovative FoodTech Startup Competition—organized by Infobip, Maistra Hospitality Group and Pepermint—to present his plant-based fish products.

Back in 2014, Selden and his college friend Brian Wyrwas were thinking over a beer that it would be great to enjoy some delicious tuna, but without any tuna having to die for the gourmet experience. Thus, on the basis of an unrelenting passion for innovation, but also on the basis of scientific research that was being carried out by the scientific community, the idea of Finless Foods was born. Today, the company is a leader in building a greener future and preserving the oceans and its flora and fauna.

In addition to being the head of the most innovative company in the field of plant-based cell-cultured seafood, Selden attracted some 3.5 million USD in seed funding when founding the company as a versatile entrepreneur, and earned a place on the prestigious Forbes 30 Under 30 ranking for social impact in 2021.

If you want to find out the winner of the FoodTech Startup competition pack your bags and come to the Weekend. You will also discover firsthand, based on Selden’s experience as a leader of green trends in the food industry, “What will we eat in 2050?”. We’ve prepared a few green treats for you! #SAMODOĐI