{"id":8546,"date":"2022-09-08T15:17:03","date_gmt":"2022-09-08T13:17:03","guid":{"rendered":"https:\/\/weekend.hr\/?post_type=pt_program_weekend15&#038;p=8546"},"modified":"2022-09-19T11:06:03","modified_gmt":"2022-09-19T09:06:03","slug":"vida-addressable-advertising-new-kind-on-the-ads-block","status":"publish","type":"pt_program_weekend15","link":"https:\/\/weekend.hr\/?pt_program_weekend15=vida-addressable-advertising-new-kind-on-the-ads-block","title":{"rendered":"VIDA addressable advertising &#8211; new kid on the ads block"},"content":{"rendered":"\n<p>Dvije godine nakon po\u010detka kori\u0161tenja\u00a0sistema za adresibilno ogla\u0161avanje VIDA, sumirali smo neka od naj\u010de\u0161\u0107ih pitanja klijenata koji su se odlu\u010dili da svoje kampanje realiziraju\u00a0preko VIDA. Koja je razlika u adresibilnom ogla\u0161avanju u odnosu na klasi\u010dnu televiziju,\u00a0spada li to u\u00a0TV ili Digital, na kojima se\u00a0sve ure\u0111ajima mo\u017ee\u00a0vidjeti\u00a0oglas, koja je valuta zakupa? Odgovore na ova pitanja, te\u00a0kako adresibilno ogla\u0161avanje trajno mjenja\u00a0na\u010din ogla\u0161avanja na televiziji,\u00a0\u010dut \u0107ete upravo na ovoj radionici.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dvije godine nakon po\u010detka kori\u0161tenja\u00a0sistema za adresibilno ogla\u0161avanje VIDA, sumirali smo neka od naj\u010de\u0161\u0107ih pitanja klijenata koji su se odlu\u010dili da svoje kampanje realiziraju\u00a0preko VIDA. Koja je razlika u adresibilnom ogla\u0161avanju u odnosu na klasi\u010dnu televiziju,\u00a0spada li to u\u00a0TV ili Digital, na kojima se\u00a0sve ure\u0111ajima mo\u017ee\u00a0vidjeti\u00a0oglas, koja je valuta zakupa? Odgovore na ova pitanja, te\u00a0kako [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"acf":[],"_links":{"self":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/8546"}],"collection":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15"}],"about":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/types\/pt_program_weekend15"}],"version-history":[{"count":0,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/8546\/revisions"}],"wp:attachment":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/media?parent=8546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/categories?post=8546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}