{"id":7245,"date":"2022-09-06T15:19:29","date_gmt":"2022-09-06T13:19:29","guid":{"rendered":"https:\/\/weekend.hr\/?post_type=pt_program_weekend15&#038;p=7245"},"modified":"2022-09-12T17:09:23","modified_gmt":"2022-09-12T15:09:23","slug":"mobile-gaming-advertising-is-data-killing-creativity","status":"publish","type":"pt_program_weekend15","link":"https:\/\/weekend.hr\/?pt_program_weekend15=mobile-gaming-advertising-is-data-killing-creativity","title":{"rendered":"Mobile gaming advertising &#8211; Is data killing creativity?"},"content":{"rendered":"\n<p>Kreativa kao to\u010dka razlikovanja u mobile gaming advetisingu &#8211; Ogla\u0161avanje mobilnih igara zahtjeva desetke kreativnih rje\u0161enja na mjese\u010dnom nivou, a najve\u0107i dio oglasa otpada ve\u0107 pri prvom testiranju. Znate li da postoje posebne kreativne agencije samo za produkciju i testiranje kreativa, te koliko je stru\u010dnjaka iz razli\u010ditih podru\u010dja potrebno za jedno uspje\u0161no rje\u0161enje? Na ovom panelu uronit \u0107emo u kreativni svijet rasta mobilnih igara.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kreativa kao to\u010dka razlikovanja u mobile gaming advetisingu &#8211; Ogla\u0161avanje mobilnih igara zahtjeva desetke kreativnih rje\u0161enja na mjese\u010dnom nivou, a najve\u0107i dio oglasa otpada ve\u0107 pri prvom testiranju. Znate li da postoje posebne kreativne agencije samo za produkciju i testiranje kreativa, te koliko je stru\u010dnjaka iz razli\u010ditih podru\u010dja potrebno za jedno uspje\u0161no rje\u0161enje? Na ovom [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"acf":[],"_links":{"self":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/7245"}],"collection":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15"}],"about":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/types\/pt_program_weekend15"}],"version-history":[{"count":0,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/7245\/revisions"}],"wp:attachment":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/media?parent=7245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/categories?post=7245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}