{"id":7229,"date":"2022-09-06T13:58:08","date_gmt":"2022-09-06T11:58:08","guid":{"rendered":"https:\/\/weekend.hr\/?post_type=pt_program_weekend15&#038;p=7229"},"modified":"2022-09-12T20:45:25","modified_gmt":"2022-09-12T18:45:25","slug":"sustainable-marketing","status":"publish","type":"pt_program_weekend15","link":"https:\/\/weekend.hr\/?pt_program_weekend15=sustainable-marketing","title":{"rendered":"The Present Emergency to Make Advertising and Media More Sustainable, and The Sustainable Advertising Manifesto."},"content":{"rendered":"\n<p>It is essential to act promptly and effectively to reduce our industry CO2 foot print.<br>Instead of considering the current situation as &#8216;Business as usual&#8217; or as a competition. We shall probably reconsider our approach, working together to jointly reduce our environmental impact.&nbsp;Therefore during the lecture we&#8217;ll review what is the &#8216;sustainable advertising manifesto&#8217; and&nbsp;how we can simply change the way we operate to restore the industry credibility and to give a chance for future generations to tackle the biggest challenge ahead of our time.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It is essential to act promptly and effectively to reduce our industry CO2 foot print.Instead of considering the current situation as &#8216;Business as usual&#8217; or as a competition. We shall probably reconsider our approach, working together to jointly reduce our environmental impact.&nbsp;Therefore during the lecture we&#8217;ll review what is the &#8216;sustainable advertising manifesto&#8217; and&nbsp;how we [&hellip;]<\/p>\n","protected":false},"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"acf":[],"_links":{"self":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/7229"}],"collection":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15"}],"about":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/types\/pt_program_weekend15"}],"version-history":[{"count":0,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/pt_program_weekend15\/7229\/revisions"}],"wp:attachment":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/media?parent=7229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/categories?post=7229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}