{"id":5088,"date":"2021-09-22T21:44:48","date_gmt":"2021-09-22T19:44:48","guid":{"rendered":"https:\/\/weekend.hr\/?p=5088"},"modified":"2022-06-15T10:49:38","modified_gmt":"2022-06-15T08:49:38","slug":"transformacija-televizije-brza-korjenita-i-niti-priblizno-gotova","status":"publish","type":"post","link":"https:\/\/weekend.hr\/transformacija-televizije-brza-korjenita-i-niti-priblizno-gotova\/","title":{"rendered":"Transformacija televizije &#8211; brza, korjenita i niti pribli\u017eno gotova"},"content":{"rendered":"\n<p>Ideja televizije kao jakog unificiraju\u0107eg medija, koji ostavlja otisak na kolektivnoj svijesti dijeljenim iskustvom istodobne konzumacije istog kulturnog sadr\u017eaja, izgubila se negdje u bespu\u0107ima konvergencije. Dani kad se u uredu uz prvu kavu diskutiralo o sino\u0107njoj epizodi ba\u0161 one jedne serije i\u0161\u010deznuli su pojavom streaming servisa, snimalica, kablovskih paketa sa stotinama programa&#8230; Transformacija televizije je, o\u010dito, korjenita, brza i, kako se \u010dini, nije jo\u0161 niti pribli\u017eno gotova.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/vlatkovic-e1632047451714.jpeg\" alt=\"\" class=\"wp-image-4529\" width=\"383\" height=\"383\" srcset=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/vlatkovic-e1632047451714.jpeg 828w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/vlatkovic-e1632047451714-640x640.jpeg 640w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/vlatkovic-e1632047451714-200x200.jpeg 200w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/vlatkovic-e1632047451714-768x768.jpeg 768w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><figcaption>Ivan Vlatkovi\u0107<\/figcaption><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1708\" height=\"1708\" data-src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marc-Puskaric-scaled-e1631522457913.jpg\" alt=\"\" class=\"wp-image-3224 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1708px; --smush-placeholder-aspect-ratio: 1708\/1708;\" \/><noscript><img decoding=\"async\" width=\"1708\" height=\"1708\" src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marc-Puskaric-scaled-e1631522457913.jpg\" alt=\"\" class=\"wp-image-3224\"\/><\/noscript><figcaption>Marc Pu\u0161kari\u0107<\/figcaption><\/figure>\n\n\n\n<p>Danas smo do\u0161li do toga da se pitamo \u0161to je uop\u0107e televizija. Jesu li to samo onih nekoliko zemaljskih kanala, ili je to \u010dak i YouTube koji gotovo svi imaju integriran u televizor zajedno s posve\u0107enim dugmetom na daljinskom upravlja\u010du? Opravdano se pitamo, jesu li televizije op\u0107eg spektra na odlasku, ili treba raditi programe usmjerene na naju\u017ee ni\u0161e? Kako se danas konzumira televizijski sadr\u017eaj i kako se marketing nosi s time da s prvim taktovima reklame svi skre\u0107u pogled na mobitele? Ima li linearnost programa budu\u0107nost? Trebaju li televizije u regiji sura\u0111ivati i zajedno producirati sadr\u017eaj?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"895\" height=\"895\" data-src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511.jpeg\" alt=\"\" class=\"wp-image-4522 lazyload\" data-srcset=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511.jpeg 895w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-640x640.jpeg 640w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-200x200.jpeg 200w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-768x768.jpeg 768w\" data-sizes=\"(max-width: 895px) 100vw, 895px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 895px; --smush-placeholder-aspect-ratio: 895\/895;\" \/><noscript><img decoding=\"async\" width=\"895\" height=\"895\" src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511.jpeg\" alt=\"\" class=\"wp-image-4522\" srcset=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511.jpeg 895w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-640x640.jpeg 640w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-200x200.jpeg 200w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/bjorn-e1632000081511-768x768.jpeg 768w\" sizes=\"(max-width: 895px) 100vw, 895px\" \/><\/noscript><figcaption> <strong>Bj\u00f6rn Myreze<\/strong> <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"952\" data-src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101.jpg\" alt=\"\" class=\"wp-image-2013 lazyload\" data-srcset=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101.jpg 1032w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101-640x590.jpg 640w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101-768x708.jpg 768w\" data-sizes=\"(max-width: 1032px) 100vw, 1032px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1032px; --smush-placeholder-aspect-ratio: 1032\/952;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"1032\" height=\"952\" src=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101.jpg\" alt=\"\" class=\"wp-image-2013\" srcset=\"https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101.jpg 1032w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101-640x590.jpg 640w, https:\/\/weekend.hr\/wp-content\/uploads\/2021\/09\/Marin-1-e1630961940101-768x708.jpg 768w\" sizes=\"(max-width: 1032px) 100vw, 1032px\" \/><\/noscript><figcaption>Marin \u0106urkovi\u0107<\/figcaption><\/figure>\n\n\n\n<p>Sva relevantna pitanja o budu\u0107nosti televizije legitimna su na panelu Future TV, koji \u0107e okupiti neke od najrelevantnijih sugovornika za to podru\u010dje. To su <strong>Marin \u0106urkovi\u0107, AdScanner, direktor, Dejan Joci\u0107, Foundcenter Investment Berlin, CEO and Founder, Bj\u00f6rn Myreze, Myreze, direktor i osniva\u010d, Marc Pu\u0161kari\u0107, RTL Hrvatska, predsjednik Uprave, te Ivan Vlatkovi\u0107, Pink Media Group, vice president<\/strong>. Jasno je da ovu diskusiju mo\u017ee moderirati samo osoba koja je i sama dijete televizije, <strong>novinar i komunikacijski stru\u010dnjak Petar \u0160tefani\u0107<\/strong>. U subotu, 25.9. u 16:15 u dvorani Vikend, doznaj kakva budu\u0107nost o\u010dekuje televiziju.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideja televizije kao jakog unificiraju\u0107eg medija, koji ostavlja otisak na kolektivnoj svijesti dijeljenim iskustvom istodobne konzumacije istog kulturnog sadr\u017eaja, izgubila se negdje u bespu\u0107ima konvergencije. Dani kad se u uredu uz prvu kavu diskutiralo o sino\u0107njoj epizodi ba\u0161 one jedne serije i\u0161\u010deznuli su pojavom streaming servisa, snimalica, kablovskih paketa sa stotinama programa&#8230; Transformacija televizije je, [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":3222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"wds_primary_category":0,"wds_primary_hf_cat_post":0,"footnotes":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/posts\/5088"}],"collection":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/comments?post=5088"}],"version-history":[{"count":0,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/posts\/5088\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/media\/3222"}],"wp:attachment":[{"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/media?parent=5088"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/categories?post=5088"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/weekend.hr\/wp-json\/wp\/v2\/tags?post=5088"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}