{"id":11710,"date":"2022-09-24T14:03:30","date_gmt":"2022-09-24T12:03:30","guid":{"rendered":"https:\/\/weekend.hr\/potrosac-buducnosti-zeli-istovremeno-zadovoljiti-svih-pet-osjetila-a-moderni-brendovi-to-ce-mu-i-omoguciti\/"},"modified":"2023-05-18T14:36:48","modified_gmt":"2023-05-18T12:36:48","slug":"potrosac-buducnosti-zeli-istovremeno-zadovoljiti-svih-pet-osjetila-a-moderni-brendovi-to-ce-mu-i-omoguciti","status":"publish","type":"post","link":"https:\/\/weekend.hr\/potrosac-buducnosti-zeli-istovremeno-zadovoljiti-svih-pet-osjetila-a-moderni-brendovi-to-ce-mu-i-omoguciti\/?lang=en","title":{"rendered":"The consumer of the future wants to satisfy all five senses at the same time, and modern brands will enable them to do so"},"content":{"rendered":"\n

Jeannette Liendo, senior vice president for marketing and communications at Mastercard Europe, spoke about the future of brands and the use of experiential platforms and multi-<\/strong>sensors. In <\/strong>her lecture: \u201cThe Future of Brands: Leveraging Experiential Platforms and Multisensory to Breakthrough\u201d, Liendo presented the \u201cconsumer of the future\u201d. With this educational and stimulating lecture, Liendo helped us predict the future of brands and marketing and revealed the key values that companies should strive for when developing their products and services.<\/strong><\/p>\n\n

In today’s world, there are more and more devices that we carry with us everywhere and in which we have our full trust. Messages reach us in such large quantities that we are often unable to process them as they travel between several devices at the same time. \u201cPeople today consume thousands of pieces of information a day and face the problem of choosing what\u2019s relevant. They must work hard and struggle in one way or another to take away the key messages that brands deliver despite the constant flow of information,\u201d said Jeannette Liendo in describing modern life. In her presentation, she revealed how Mastercard came up with a solution to that problem.<\/p>\n\n

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Photo: Emica Elve\u0111i\/PIXSELL<\/figcaption><\/figure>\n\n

\u201cIn 12 months, changes took place that should have taken decades, especially when it comes to the economy and methods of payment,\u201d began Liendo, referring to the rebranding of Mastercard, which decided to use the new situation related to the pandemic in the best possible way and increase the quality of the experience of its users through multisensory platforms. \u201cBrands can break through this clutter while also providing a superior customer experience at every touchpoint and infusing innovation and passion at every step,\u201d she added. Making use of all five human senses is essential for the user experience of modern customers, and with its latest rebranding Mastercard included all five \u2013 sight, hearing, taste, touch, smell. Most purchase decisions are made impulsively anyway, based on our emotions, and in the future brands will try to get even closer to the end user.<\/p>\n\n

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