TikTok — a phenomenon that has taken the world by storm, attracting millions of users. But what really lies behind this digital marvel? While it’s known for dance challenges that become global hits and marketing strategies that push boundaries, TikTok is much more than that. It’s not just a social network, even though 75 million people follow Charli D’Amelio. It’s not just a dance app, even though the Renegade dance was invented on TikTok. Nor is it just a music platform, even though artists like Jason Derulo and Drake kickstarted their music careers here.

What makes TikTok so special, and how are global brands and local players using it to achieve incredible results? What are the key ingredients of successful campaigns, and what’s currently trending in our region?

Discover all the secrets at the panel “TikTok, Phenomenon or Not?” at the Weekend Media Festival, where insights and experiences will be shared by:

– Iva Ančić, Head of Brand, Marketing Communications, and Digital Business at A1 Croatia; – Branimir Karačić, Marketing Director at Sofascore; – Ivan Frančešević, Director of Data at SeekandHit; – Moderator: Ivanka Mabić Gagić, Executive Director at Aleph.

Don’t miss the workshop “TikTok Advertising: From Strategy to Execution,” where you’ll learn how to create viral TikTok videos and successfully position yourself on a platform that continuously changes trends.

Key steps for creating successful TikTok videos, practical examples, and guidelines for effective advertising will be provided by:

– Dario Marčac, Founder of Crew and one of the leading TikTok creators in the region with over 500,000 followers; – Antonio Ereš, Business Development Manager at Crew Media, an expert specializing in TikTok advertising.

See you at Weekend.17, where the secrets of success on TikTok will open the doors to creative possibilities and help you turn your ideas into viral hits!