What the f*** is Super Bowl anyway?

Pete Radovich is a multiple award-winning creative director and vice president of production at CBS Sports, and this year at the Weekend Media Festival he will share more with the interested audience about the sports media spectacle Super Bowl. Answering questions such as whether Taylor Swift is the reason for the record-breaking 125 million viewers of the Super Bowl and how performers are selected for the halftime show, Radovich comes armed with answers in a lecture titled “What the f*** is Super Bowl anyway?”.

Pete Radovich has won an impressive 45 Emmy awards in 18 different categories throughout his career, making him a prominent expert in the sports media industry. His professional journey has been marked by work on major sporting events, including four Olympic Games, seven Super Bowls, Wimbledon, NBA Finals, and many others. He achieved special success with the opening show for Super Bowl LVIII, the most watched television program in U.S. history with over 124 million viewers.

Additionally, Radovich is known for his documentary “Football Must Go On”, which premiered in Zadar last year during a sports festival. With the help of Darijo Srna and filming his team during the war in Ukraine, the documentary was successfully released, and Radovich often expresses his admiration for Srna. Although born in the U.S., he has deep Croatian roots, which he proudly highlights as an important part of his identity and professional success.

Don’t miss the opportunity to hear the answers to these questions and learn more about the most watched program in history, whether you are a sports fan or not, and join the seventeenth edition of the Weekend Media Festival in Rovinj!