People around the world are increasingly reflecting on what truly constitutes happiness and how it’s possible to achieve long-term satisfaction regardless of life circumstances.
Due to the growing interest in happiness across various areas of life, this year’s Weekend.17 will feature an inspiring lecture by Micael Dahlen. As an expert in economics for 17 years and officially a Professor of Happiness since 2023, Dahlen offers new perspectives on life and work. His research on consumer behavior, human happiness, well-being, marketing, and creativity provides valuable insights into the importance of these topics in contemporary society.
The Swedish author, public speaker, and professor of well-being and happiness has written six books on various topics, including marketing, happiness, serial killers, sex, and social media. His works are recognized and valued worldwide and have been published in Europe, Asia, and the United States. Dahlen was ranked second in the world among researchers in his specialized field according to research published in The Journal of Business Research in September 2021. He was also nominated for Professor of the Year in Business by The Economist Intelligence Unit.
Visitors to this year’s Weekend Media Festival will have a unique opportunity to hear Dahlen’s inspiring thoughts and valuable advice and learn how to integrate happiness and well-being into their daily lives.
