Weekend is only 17 years old

At Weekend.17, the professor of happiness and the chronicler of media will be speaking, and Andrija Jarak will also be joining us in the courtyard

Zagreb, May 8, 2024 – Weekend.17 returns this year with prominent speakers and current topics. Weekend.17 will be the biggest Weekend yet, as from September 19 to 22 at the well-known address in Rovinj, the biggest names from the world of media, communications, and business will gather to send off summer, learn something, network, and have a great time.

“This year, Weekend is celebrating the year before becoming of age, and we can guarantee that this will be the most content-filled Weekend so far. The formula for the festival’s success remains the same – a mix of education, fun until dawn, new acquaintances, and new opportunities. This will also be the biggest Weekend, with three festivals in one; Weekend Media Festival, HR.Weekend, and AI.Weekend, which is being held for the first time this year. The panels will be inspiring, partly provocative, but all will be educational – everyone will find something for themselves. Reserve your spot on time, because Weekend.17 will be long remembered,” emphasized Tomo Ricov, director of the Weekend Media Festival.

Weekend no longer needs further introductions, the established festival over the years has pushed boundaries, opened spaces for dialogues, forming new business deals, and top-notch entertainment. The festival has grown year by year, and thanks to Adris as the host and general sponsor, Rovinj becomes a second home to all professionals from the world of media, communications, marketing, and business during the last weekend of summer.

This year at Weekend.17, Bob Garfield, the legendary American journalist and leading media expert, columnist for the Washington Post, The Guardian, and long-time analyst for ABC News will be coming. At the Dead Man Walking panel, he will discuss the demise of the advertising business model in mass media, which Garfield calls the digital revolution, having all the hallmarks of the industrial revolution that destroyed manual labor and artisan jobs. “In short, it’s over. The entire audience in Rovinj is in trouble. Forever. This is not the beginning of the end. This is the middle of the end. In 15 years: the lights go out,” Garfield optimistically announced his lecture.

Also, Micael Dahlen, the professor of happiness, yes, you read that right – happiness, will be our guest. Dahlen will offer new perspectives on life and work and explain how to balance life and work. Dahlen’s academic career follows consumer behaviors, human happiness, marketing, and creativity, and he has written numerous books on various topics such as marketing, happiness, serial killers, sex, numbers that drive us, long-term well-being, and social media. When all is summed up, you shouldn’t miss his lecture.

We also introduce True Crime in a Balkan way. Andrija Jarak is coming to our courtyard, but we invited him to moderate the panel on crime in the Balkans. Alongside him, the panel will include Filip Švarm, a prominent long-time editor of the weekly Vreme and author of numerous TV series, Vladimir Faber, former chief director of police, and Dario Todorović, screenwriter and director of the series Dosje Jarak. The panelists will shed light on the key challenges faced by investigators and judicial authorities in the fight against organized crime and offer deeper insights into the processes behind investigations and documentation of crimes in the region.

Last year’s and first HR.Weekend, which takes place at the same location at the same time, delighted all HR professionals, human resources managers, employers, and company representatives, and the organizers are gathering top experts and lecturers who will discuss the development and application of innovative strategies in human resource management this year. One of them is Marc Schulz, a clinical psychologist from Harvard. Schultz is the co-author of the book Good Life, which is based on the longest longitudinal study of happiness in the world – already lasting eight decades. Dr. Schulz’s scientific insights will help HR professionals better understand how to support relationships between employees, foster a positive work culture, and see how individuals develop over their lifespan, especially in the context of the workplace.

In addition, Weekend.17 presents AI.Weekend, which will feature special lecturers from Europe and the USA. One of them is Adam Silverman, author of the search engine for musical.ly/TikTok creators and founder of AgentOps.ai, who focuses on developing DevOps tools for AI agent developers. Also, you will be able to listen to advice from artificial intelligence advisor Tobias Zwingmann. His lecture, “How to Experience Failure with Artificial Intelligence – and How to Succeed,” promises to provide deep insights into the world of artificial intelligence.

Croatia has proven itself as a tech country with the potential for further progress, therefore Weekend.17 will be the first of the festivals that connect communication, media, and marketing experts with IT professionals. Attendees can expect discussions about the current issues brought by artificial intelligence and what it will bring.

See you at Weekend.17, because there is only one Weekend in the year.

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