Vicki Loomes is Head of Trends at TrendWatching, one of the world’s leading consumer trend firms, helping businesses spot and act on what’s next since 2002.
Based in London, she has spent over 12 years tracking shifts in consumer expectations – from how people shop and make decisions, to how they relate to technology, health and identity. She has delivered more than 160 keynotes, workshops and trend safaris in over 30 cities worldwide, with recent clients including Greenpeace, Braze and OMRON Healthcare.
At TrendWatching, Vicki leads the annual Trend Report, turning emerging shifts into named, trackable trends that help organisations spot opportunities before their competitors do. Her presentations are known for being fast-paced and highly visual, drawing on real-world examples from across industries to make trends tangible and immediately useful.
