Barbara Žaja holds a Master’s degree in Education, specializing in Croatian and Italian language and literature. She is a television journalist and editor with extensive experience in the media, where she has hosted and edited various news and cultural programs, gaining a deep understanding of public communication and media operations. After a successful career in journalism, Barbara decided to broaden her professional horizons and dedicate herself to new challenges in the fields of public relations and marketing. Today, she serves as the PR and Marketing Manager at the technological hub Digitalna Dalmacija, where she leverages her extensive media experience to develop and implement communication strategies. Her decision to join the technology sector stemmed from a desire to contribute to the development of innovative projects in the region and to connect digital technologies with the cultural and social values that have characterized her work so far. Her professional journey will continue with the completion of her doctoral studies at the Faculty of Humanities and Social Sciences in Split.