Andreas boasts over three decades of expertise in the creative and media agency sectors, where he has occupied top roles at globally recognized agencies. His notable positions include Managing Director at Carat in Australia and Director of Business Development for Central Europe at Eagis Media, presently Dentsu. A regular lecturer at universities and marketing seminars, Andreas has also served as a judge at prestigious industry events such as the Effie Awards, Media Awards, and the Cannes Lions International Advertising Festival. A proponent of quantifiable outcomes, he founded SAYG in 2010, which serves as the exclusive main distribution partner for ScanmarQED, providing advanced marketing analytics services to clients.