Primož Pusar serves as the Managing Partner of Pristop Group, leveraging his extensive expertise in business consulting and a proven track record of addressing intricate business and communication challenges in the Adriatic region. He became a part of Pristop in 2007 and assumed the director role in 2011. He introduced a business consulting division within the company’s services and has successfully transformed the company through his data-driven and entrepreneurial approach to problem-solving. Primož’s unwavering passion for developing new business opportunities, securing new clients, exploring uncharted geographic markets, and fostering continuous engagement with key regional stakeholders has propelled Pristop towards internationalization and remarkable growth. His expertise spans multiple industries, including Financial Services, Fast-Moving Consumer Goods (FMCG), Information Technology (IT), and Energy, which enables him to flexibly adjust his strategies across industries, providing customized solutions for specific needs. By introducing an analytics-driven, data-based methodology to the group’s operations, Primož has redefined how challenges are approached and solutions are devised. His strategic insights have facilitated the group’s expansion into new service markets and regions, solidifying his reputation as a dynamic and forward-thinking leader. His strategic mindset, along with his operational expertise, has consistently ensured that Pristop remains at the forefront of innovation and industry evolution.