Lauren has a wealth of experience across the digital industry. She has run sales and strategy across all major agency groups (WPP, Omnicom, Publicis) and ran the GroupM business at Weve, a joint venture from the leading Telcos; O2, EE and Vodafone to pool their marketing data. Lauren joined MailMetroMedia to focus on expanding our digital strategy and maximising commercial opportunities across their digital platforms and rich data assets. Lauren is responsible for product development and commercial strategy across all channels, including content, video, programmatic, social and the data suite, as well as identifying additional opportunities for diversification and opportunities driven by on boarding new partners, commercial models, technologies, or market innovation. Lauren is passionate about new technology and how it can be harnessed for businesses of all sizes.