Katarzyna is Head of Insights for CEE at Teads. Within the Teads Intelligence team, Katarzyna is responsible for the strategic and operational management of current research and measurement projects in the growing CEE markets and Baltic  region. Previously she worked at Publicis Group as Business Development Manager in Data Science, working for Mar-tech, Data and Research projects. She has almost 20 years of experience working on the client side,  in PKO BP, the biggest Polish Bank and in Orange Polska, where she was head of Brand Management and worked also in Marketing Strategies and Market & Consumer Intelligence.