Although at the beginning of his career, Maxim Boritko wanted to deal exclusively with advertising strategies, he soon realized that essentially “there are no good strategies, only good marketing”. He took this idea with him to the Ukrainian marketing agency Banda.
There, in the position of creative director, he works on the strategic and creative implementation of projects that integrate digital technologies, media, public relations and marketing services. As a partner and director of integrated communication practices, Boritko develops and implements a communication ecosystem aimed at increasing the growth of clients’ business. Maxim has won over 147 awards and recognitions at international festivals of creativity and efficiency such as Eurobest, Globes Awards, Effie, Golden Drum, Kiaf, Red Apple and Golden Hammer. He is a frequent guest and speaker at professional conferences covering trends in the marketing and communication industry.
