Modern businesses are progressively integrating artificial intelligence into daily operations for task efficiency. Yet, the crucial question remains: to what extent is this successful, and how is it being achieved? Is AI reshaping the media landscape? Our panel discussion delves into the practical uses of AI in media and sheds light on potential entrepreneurial opportunities. With a wealth of experience in navigating digital transformation challenges, Aco Momčilović, Hajdi Ćenan, and Dražen Oreščanin will offer valuable insights. The discourse will be guided by moderator Dražen Tomić.