How events define a destination
Tourism has transformed from a simple indulgence in sunbathing and seaside relaxation to a multifaceted experience, offering guests a plethora of diverse and authentic content. How have Croatian destinations adapted their tourist offerings in response to this change? What strategies can be employed to attract premium guests who are willing to spend more during their travels? Can events and festivals play a pivotal role in enriching the tourist landscape and shaping the image of a destination? Our panelists will explore how destinations can utilize events to craft their unique identities, thereby attracting a wide spectrum of visitors all year round.