No one watches videos in horizontal mode on their phone anymore. So why do you still publish them? 57% of user-generated videos are shot vertically, and 94% of users hold their phones up right. So it’s safe to say vertical is more ergonomically sound for the modern user from a user experience perspective. Not when but how to successfully implement short form vertical format into each brand’s strategy is the challenge of today. With TikTok, Instagram Reels and YouTube Shorts all becoming a part of everyday life for more than a billion people there is “Vertical Gold” to be mined. Do you have the tools and strategy to win the verical gold rush?
