At this year’s Weekend, we will be joined by Oksana Kononova, co-founder and CEO of LOOQME, a media analytics and monitoring company. In her presentation, she will discuss strategic communication during wartime. Kononova will reveal more details about how media analysis is conducted for state and corporate communications during wartime, how a framework is created for measuring large amounts of data, and how pressing issues are detected. Joining her via video link will be Volodymyr Dehtyarov, a respected Ukrainian public relations expert and current member of Ukraine’s territorial defense forces. He will draw parallels between planning and risk assessment in PR and military operations. Furthermore, he will share insights on leadership in both professional and military contexts, as well as strategies to counter wartime propaganda.
