WHAT?
Lecture
WHERE?
Summer House Stage
WHEN?
Saturday /
15:00 -
15:30h

THE ULTIMATE MASS MEDIA: DOOH Advertising Unveiled

Digital Out-of-Home (DOOH) advertising is often hailed as the last mass medium, seamlessly blending the analog world with the digital age. In an era marked by individualized content consumption, DOOH stands as a collective canvas that captures the attention of diverse audiences in shared spaces. Its towering screens in urban centers, vibrant displays at transportation hubs, and engaging visuals in shopping precincts create a shared experience, making it a unique channel to convey messages on a grand scale. In this digital era, where audiences are fragmented across various platforms, DOOH acts as a unifying force, commanding attention and sparking conversations among people who might otherwise be absorbed in their personal screens. Its adaptability, enabled by real-time data and AI, ensures that content remains relevant and captivating. As a last mass medium, DOOH bridges the gap between physical and digital realms, offering a canvas for creativity that captivates the masses while embracing the technological advancements of our time.

WHO WILL WE LISTEN TO:
Izvršni direktor Udruženja za vanjsko oglašavanje Njemačke (FAW, Fachverband Aussenwerbung e.V.) i član upravnog odbora Svjetske organizacije za vanjsko oglašavanje (WOO)
MODERATOR: