Content marketing is becoming an increasingly vital tool for brands as Internet users, who are growing more sophisticated, are becoming less responsive to traditional advertisements. Quality content is the linchpin for fostering trust and driving conversions. Native advertising is the most effective way to seamlessly deliver this content to users. Discover how native ads have evolved into one of the most efficient and rapidly expanding marketing platforms in the digital realm. The workshop will be conducted by experts from Linker, the foremost regional platform for native advertising.