WHAT?
Presentation
WHERE?
Coworking Space
WHEN?
Saturday /
11:45 -
12:15h

ON THE RIGHT TRACK

Charting a New Course: The Remarkable Revitalization of Serbia Voz

The Remarkable Transformation of Serbia Voz: Once deemed a sluggish and inconsistent mode of transport, Serbia Voz has now emerged as a swift and dependable option for travel. The national carrier, which was often overlooked and mistaken for Serbian Railways, has undergone a remarkable transformation that has put it back on the map. To shift public perception and establish Serbia Voz as a contemporary, reliable, and efficient choice following substantial investments and enhancements, we adopted a holistic strategic approach. This encompassed the introduction of a compelling positioning slogan, a refreshing visual identity, and an all-encompassing campaign. These initiatives have set us on the desired path: THE RIGHT TRACK, where our long-term vision is to TRAVEL SMART.

WHO WILL WE LISTEN TO:
Srbija voz
Head Of Market Research - CEO Advisor at Telekom Srbija / Marketing and Communication Consultant
MODERATOR: