In a sea of information about the potential of new technologies, it’s challenging to emerge with concrete knowledge – especially when talking about the most delicate parts of media operations, which is certainly where and how to invest for achieving the best results. Rapid technological progress has given advertisers and agencies many more opportunities to predict ROI, advanced resource allocation, and their real-time optimization – but only to those who knew how to harness the full potential of new technologies. Stay up-to-date with experts from IAB Croatia in a discussion about the still unexplored area of media business, which will make targeting audiences more precise than ever.
