The panel titled “The Controversial Entrepreneur” will share insights into how the media influences public perceptions of entrepreneurs. In today’s world, where media presence is paramount, comprehending how media coverage impacts the image of entrepreneurs is essential. The panel will convene experts from journalism, communications, and entrepreneurship to dissect the process of crafting portrayals of “controversial entrepreneurs.” The discussion will revolve around how media outlets select headlines, tone, and content for their articles, emphasizing controversies and scandals associated with entrepreneurs. These editorial decisions significantly mold public opinion.