The intricate dance between PR professionals and journalists often mirrors a complex love story, tinged with shades of the Stockholm syndrome. These professions, though distinct, thrive on mutual cooperation. After all, there’s a wealth of knowledge to be shared and learned on both sides. The question then arises – how can we streamline our roles and responsibilities for each other’s benefit? It might be high time for us to metaphorically seek counsel from a ‘marriage therapist’ to nurture and improve our PR-journalist relationship.