This keynote will shine a spotlight on the pivotal importance of Attention measurement within today’s Digital advertising space. The speakers will use this opportunity to underscore the significance of understanding and optimizing users’ Attention in digital as a cornerstone for achieving meaningful business results. The session will also emphasize the crucial role played by advanced tools and technologies in accurately measuring users’ Attention, thus empowering businesses to fine-tune their digital marketing strategies with greater efficiency. Additionally, a series of case studies will also showcase the evidence that this new metric is slowly becoming the new digital media currency. The real-world examples will also reveal how live measurements can be used to enhance both creative and media Attention, ultimately influencing positively brand outcomes.
