Harnessing Influence: Are Social Media Influencers Driving Positive Change?
Today’s world boasts 50 million individuals classified as influencers, with the influencer marketing industry surpassing a market value of 21 billion dollars this year. The societal impact of these influencers is indisputable, echoing the adage that with great power comes great responsibility. But do influencers acknowledge this responsibility? To what extent do they utilize their influence to heighten awareness of critical social, environmental, and humanitarian issues? And ultimately, is it their obligation to do so?