It is essential to act promptly and effectively to reduce our industry CO2 foot print.
Instead of considering the current situation as ‘Business as usual’ or as a competition. We shall probably reconsider our approach, working together to jointly reduce our environmental impact. Therefore during the lecture we’ll review what is the ‘sustainable advertising manifesto’ and how we can simply change the way we operate to restore the industry credibility and to give a chance for future generations to tackle the biggest challenge ahead of our time.
