Sports are certainly the most captivating media content, and sports broadcasts are always the most watched programs on TV and the most read content on web portals and print media. In addition, sports are currently the only mass media content that is watched in real time, and whose loyal audiences are regularly glued to the screens. What is the synergy between sports and show business? How are sports brands created? Who is more popular Mišo Kovač or Hajduk? How does the World Cup change the host country? What will it look like to watch the World Cup over mulled wine instead of beer? Distinguished athletes and communication media experts from various backgrounds will discuss these and other topics.
