This workshop will present best practice examples of native advertising campaigns through the leading platform for native advertising in this part of Europe. Regardless of whether it is about conversion goals, brand awareness campaigns, increasing the reach and readership of content or a native project, native advertising plays an increasingly important role in media planning and strategies. At this workshop, we will explain why native advertising is so effective, why there is up to 60% more user interaction with native advertising compared to classic display ads, and show through examples how to create successful native advertising campaigns. We will present examples from several markets, from different industries and for different marketing goals, and provide you with tips & tricks you can use to achieve optimal results.
