As one of the central carriers of value on Web3, Non-Fungible Tokens find applications in the lives of global brands almost every day, and have thus become one of the key challenges in the field of communications. How to understand NFTs in a simple way from the perspective of companies and agencies and how to take the first steps in the implementation of new technologies with the aim of improving the image, creating an advanced consumer experience and timely positioning in the rapidly growing market that will mark our near future?
