TikTok is probably on the radar of most marketing managers, but the main question still remains: »Is TikTok suitable for my brand?« It is true that TikTok was made for dance challenges at first, but it has become so much more than that. After actively changing music and film industry, more and more companies are now testing it as their new channel to directly communicate with their customers on a personal level. It became widely popular even in banking and insurance industry. On this workshop you’ll get to know: – Difference between TikTok and other social media channels – In-depth user statistics for region – What kind of content works best on TikTok – How to start with TikTok – how to set up strategy, content pillars and scenarios – Best regional and global study cases
