Must you be a celebrity first in order to become an influencer, or is it the other way around? Perhaps you can’t be a celebrity if you’re not already an influencer. Can celebrities today choose not to be influencers? What role does marketing play?
All of this, and more, will be discussed by a marketing veteran who still resists the pull of social media; and one of the most famous regional—and soon-to-be global—celebrities who is still unsure whether or not to be an influencer.