WHAT?
WHERE?
Weekend Stage
WHEN?
Friday, 24/09 /
12:30h

To be or not to be

At first glance, celebrity and influencer are two words that seem to be synonymous, but not quite. Or are they?

Must you be a celebrity first in order to become an influencer, or is it the other way around? Perhaps you can’t be a celebrity if you’re not already an influencer. Can celebrities today choose not to be influencers? What role does marketing play?

All of this, and more, will be discussed by a marketing veteran who still resists the pull of social media; and one of the most famous regional—and soon-to-be global—celebrities who is still unsure whether or not to be an influencer.

Goran Bogdan
Croatia
Branimir Brkljač
Experienced Beginer

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