“The Greatest Reality Show in the World.” At a time when television ratings are dropping across all genres around the globe, sports telecasts have maintained their viewership, and in some case, even increased. Despite a global pandemic in 2020, which virtually stopped all industries around the world, sports continued to function and flourish. And at a challenging time in history when all media is making the challenging transition to digital, sports networks, leagues & clubs continue to set the standard. This panel will discuss what it is about sports that makes it so unique and seemingly bulletproof, while also sharing the marketing, production & storytelling secret formulas that make sports the greatest reality show in the world.