WHAT?
WHERE?
Weekend Stage
WHEN?
Saturday, 25/09 /
11:15h

Sport – The Greatest Reality Show in the World

“The Greatest Reality Show in the World.”  At a time when television ratings are dropping across all genres around the globe, sports telecasts have maintained their viewership, and in some case, even increased.  Despite a global pandemic in 2020, which virtually stopped all industries around the world, sports continued to function and flourish.  And at a challenging time in history when all media is making the challenging transition to digital, sports networks, leagues & clubs continue to set the standard.  This panel will discuss what it is about sports that makes it so unique and seemingly bulletproof, while also sharing the marketing, production & storytelling secret formulas that make sports the greatest reality show in the world. 

PARTICIPANTS

Guillem Balague
Football Journalist & Author
Spain
Sonya Kondratenko
Venezia FC (Serie A)
Director of media
Italy
Mina Rzouki
Venezia FC (Serie A)
Journalist, TV host
England

MODERATOR

Pete Radovich
CBS Sports
VP, Production & Senior Creative Director
USA
SPONSOR

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