WHAT?
WHERE?
Summer House Stage
WHEN?
Friday, 24/09 /
12:30h

PR is dead. Long live PR!

Native advertising is gaining more and more momentum in the marketing and PR practices of corporations and the media. Does this jeopardize the credibility of public relations and does it eliminate the need for “intermediaries”, such as communication experts, who try to attract media attention, tell a good story and build a two-way relationship with the public? After all, where is the line between PR and marketing today? Is our market ready for two-way symmetrical public relations or are we content with the amount of exposure in the press? How does one manage public relations in the age of fake news, digitalization and globalization?

PARTICIPANTS

Mario Aunedi Medek
Croatian Public Relations Association (HUOJ)
President
Croatia
Berislav Jelinić
Nacional
Co-owner, Director and Editor-in-Chief
Croatia
Tomislav Krasnec
Brussels correspondent at Večernji list
Croatia
Borislav Miljanović
Represent System
Founder and Director of the regional communication group
Serbia
Melita Župevc
Pristop
Senior advisor
Slovenia

MODERATOR

Mario Petrović
CEO Millenium promocija, Edward Bernays University College
Croatia

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