The change in the way we consume media—caused by technological advancements that the coronavirus pandemic has only helped to accelerate—has made a new differentiation in the global and regional media markets. Many so-called ‘legacy media’ companies are on their knees or have completely failed; while some have coped with the new circumstances or turned to entirely new sources of revenue. How do those who have developed their own niche market do business today compared to the media outlets geared towards the widest possible mainstream audience?
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