WHAT?
WHERE?
Working Weekend Stage
WHEN?
Friday, 24/09 /
10:00h

Target audience or casting a wide net: “special interest print” vs. “mainstream print”

The change in the way we consume media—caused by technological advancements that the coronavirus pandemic has only helped to accelerate—has made a new differentiation in the global and regional media markets. Many so-called ‘legacy media’ companies are on their knees or have completely failed; while some have coped with the new circumstances or turned to entirely new sources of revenue. How do those who have developed their own niche market do business today compared to the media outlets geared towards the widest possible mainstream audience?

PARTICIPANTS

Josip Ašik
American Chess Magazine
Founder and editor
Serbia
Ivan Buča
24sata
Editor-in-cheif
Croatia
Renato Ivanuš
Večernji list
Director
Croatia

MODERATOR

Robert Čoban
Color Press Grupa
President
Serbia

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