We will be talking to the most famous literary-academic couple in the region about the role of literature in contemporary society. Is it possible to make a living from writing? Is circulation or literary quality more important? Can one become a successful writer without good PR and media support? Why do we read too little and watch too much? Where do writers get their inspiration from? Is the Nobel Prize a confirmation of quality or a political message? Was Ivo Andrić really the best author in the region? Why are so few Croatian literary works adapted into movies? How can Marko Marulić and Miroslav Krleža be made into global brands? Is there another regional market? What do people read and what should they?